What if the solution to our broken food system was hiding in plain sight—on your dinner plate? For Marc Coloma, it was a moment of clarity: plant-based foods weren’t just a trend; they were a necessity. But how do you convince the world to embrace change when culinary traditions and consumer skepticism stand in the way? In this episode, Marc shares his journey from social activist to founder of EUR, a leader in the plant-based food revolution. He dives into the challenges of creating sustainable, innovative products that honor culinary traditions while appealing to modern tastes. Marc explores the power of community and non-conformism in driving change, as well as the critical role of technology in reshaping food choices.

We dived into topics like:

Building a Community Around Plant-Based Eating

Product Development and Market Fit
Innovative Technology in Plant-Based Products
Challenges and Opportunities in the Plant-Based Sector
The Role of Brand Identity and Community
The Future of Plant-Based Foods
Innovative Marketing Strategies in Plant-Based Foods
Data-Driven Approaches to Consumer Engagement
Unexpected Lessons from the Food Industry
Media Influence and Misinformation in Food Choices
Advice to Younger Entrepreneurs

🙏 LEAVE A REVIEW

If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!

👋 GET IN TOUCH WITH US

👥 ⁠Linkedin⁠

📸 ⁠Instagram⁠

🌎 ⁠⁠Website⁠

😊 The Guest: Marc Coloma

Look into the company ⁠Heura

E63: EU’s Leading Plant-Based Startup, Community Marketing, Unexpected Lessons Learned & The Role of Tech with Marc Coloma, co-founder of Heura

Tomorrow's Bites with Andrés and Sjacco