In Episode 348 of Acquisitions Anonymous, we dive into a fascinating e-commerce deal: an Amazon FBA health and wellness supplements business. This business generates over $1M in annual EBITDA while operating just 15 hours a week. With its concentrated revenue from three SKUs and heavy reliance on Amazon as a channel, we explore the risks and rewards of acquiring such a focused operation.

🔑 Key Highlights:

- Amazon Dependency: 96% of sales from Amazon, with one SKU accounting for 80% of revenue.
- Growth Opportunities: Potential to expand into retail (GNC interest) and other Amazon markets.
- Seller Financing: Why this business doesn’t qualify for SBA financing and what that means for buyers.

💡 Takeaways:

- The challenge of moving a brand off Amazon.
- The risks of concentration in SKUs and sales channels.
- How buyers can structure deals to mitigate these risks.

👨‍💻 Sponsors:

Acquisition Lab: Created by Walker Deibel, author of Buy Then Build, Acquisition Lab is the leading accelerator for serious buyers looking to acquire a business. Learn more at AcquisitionLab.com or email Chelsea Wood directly at chelsea@buythenbuild.com.

HoldCo Conference 2025: The premier event for learning how to manage multiple businesses. Join us in Utah next spring at an all-inclusive mountain resort. Visit HoldCoConference.com.

Subscribe to weekly our Newsletter and get curated deals in your inbox

Advertise with us by clicking here

Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
Do you enjoy our content? Rate our show!
Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

For inquiries or suggestions, email us at contact@acquanon.com

Amazon FBA Business for Sale: Supplements Generating $1M Annual Profit

Acquisitions Anonymous - #1 for business buying, selling and operating