6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)

This podcast episode presents a nuanced discussion on the modern phenomenon of 'kidults'—adults who indulge in hobbies and products traditionally considered for children, such as LEGOs and toy collecting. The speaker shares their personal enjoyment in building LEGO Technic models and reflects on the therapeutic and educational aspects of these activities. Guests also explore the success of Calm's sleep stories for adults, 'kidult' marketing strategies using nostalgia, and the unique appeal of products like Build-A-Bear to an older demographic. Further, the episode dives into the thriving niche communities of LEGO enthusiasts and sneakerheads, highlighting platforms like BrickLink and Rebrickable that leverage these passionate groups to build successful business models. There is also a focus on the potential of simple yet bold ideas in business, demonstrated by projects like Palworld, as well as reflections on growing a dedicated podcast community. Throughout, the conversation circles back to the importance of simplicity, community, and engaging one's passions in both business and leisure.