Mark Calendar For TIQUE’s Black Friday Sale! Nov. 25th - Dec. 2nd

Julia Asselin from The Itinerary Girls shares her expertise on creating a social media brand identity that stands out in a crowded industry. Julia breaks down the essentials of creating a unique visual style, developing an authentic voice, and telling compelling stories that captivate your audience. Learn how to master Instagram with her insights on designing a cohesive and inviting grid layout, posting relevant content, and maintaining consistent engagement with your followers. Julia also emphasizes the need for authenticity, consistent branding, and the strategic use of calls-to-action (CTAs) to turn followers into clients. Whether you're starting out or looking to refine your social media presence, this episode is packed with tips to help you create an authentic, engaging brand that reflects your niche and style!

About Julia Asselin:

Julia Asselin is the Co-founder of The Itinerary Girls. She was born and raised on the East Coast in Pennsylvania, but currently lives in Los Angeles, CA. On weekends you'll find her doing something outside (total beach bum) or trying a new restaurant (no shortage of those in LA). She also loves working out, spending time with friends, and of course…traveling. Fun fact: Her first job was at an ice cream shop, which left her with an ice cream addiction. Flavor of choice: Cookies & Cream!

theitinerarygirls.com

Today we will cover:

(05:10) The Itinerary Girls; crafting a cohesive Instagram presence
(12:00) Balancing authenticity and strategy
(15:50) Educating vs selling; speaking to luxury clients
(22:00) Remaining consistent with weekly content
(24:30) Looking to others for inspiration
(31:45) Tools for social media success
(34:30) Tracking metrics that matter
(36:40) Creating shareable content
(41:30) How to convert followers into clients
(56:10) Using storytelling to create an engaged audience

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102. How To Create A Unique Social Media Identity with Julia Asselin

TIQUE Talks: The Business Podcast for Travel Advisors