In this episode of Rapid Response, Iggy Azalea, the rapper turned entrepreneur, opens up about her journey into the world of cryptocurrency with her coin, $MOTHER. She also discusses her ventures in telecom through Unreal Mobile and her new digital gifting platform, DreamVault. Azalea highlights the significance of cultivating a strong, engaged community around a brand, even if it means losing some potential customers along the way. She reflects on her experiences in male-dominated industries and the challenges of entrepreneurship, stressing the need for a clear and distinctive brand identity while acknowledging the risks of building a sustainable business.
