Today’s guest has sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.

In Offline, he delivers an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.

A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.

Learn how to recognise ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

We talk:

The Impact of Technology on the Brain
Digital Fragmentation Syndrome
The Tsunami of Technology Transformation
Human Cognition
Neural Pruning
Hormonal Triggers
Social Comparison
Addictive Design
BJ Fogg and Captology
Online Selling
Cambridge Analytica
Data
Online Marketing
Insidious Plays
Confirmation Bias
FLOW and Life Stories

More about Søren here:

http://humansbeforetech.com/

Offline: Free Your Mind from Smartphone and Social Media Stress with Søren Kenner

The Innovation Show