'ZEST' equates to zing, enthusiasm, energy, gusto, eagerness, zeal and fervour.

It also suggests a tang, a sharpness. It's the opposite of bland.

Today’s book called ZEST is not just a book on personal development. There are an awful lot of those.

Zest is a catalyst, a spark that ignites your remembering of what makes you, in a word, you.

It drives you to rethink, rejuvenate and reinvent. It also contains a touch of the revolutions.

Have you, as a grown-up, fallen into the trap of becoming a Groan-up?

You know you should try to make the best of things, but oftentimes you don't know what your "best" is anymore.

It's strange.

You used to know. What happened?

Was it the years of social conformity?

There is a whole beige generation out there - a generation that has lost its identity and forgotten who they once were - buried under the crushing, stifling facades of adulthood.

If only there was a way to unearth your passions, recover the zest for life you once had. Maybe there is.

Zest is a wake-up call for you to explore the formative moments that define your life. It challenges you to believe that your best days are still ahead, to search your soul, to shake things up and bask in the warmth of glorious individuality.

Today’s episode will help us:

Explore the pivotal, defining moments in your life
Examine both the good and bad experiences that define you
Reconnect to the essence of who you are Embrace your quirks, qualities and peculiarities
Determine to be the person you always wanted to be Zest is your permission to play, your licence to wreak the right kind of havoc.

It's not about pretending to be someone you're not, it's about squeezing every drop out of who you already are.

We welcome, the Author of Zest: How to Squeeze the Max out of Life, Andy Cope

Zest: How to Squeeze the Max out of Life with author Andy Cope

The Innovation Show