Defining the Market in Innovation with Tony Ulwick The fifth episode of the Corporate Explorer series features Tony Ulwick, the acclaimed author of 'Jobs to be Done.' He discusses the critical role of precisely defining the market in the innovation process. The conversation delves into the intricacies of identifying a target market, a common pitfall many innovators encounter, and introduces the 'Jobs to be Done Market Definition Canvas.' This tool aids in understanding the market, reducing uncertainty, and aligning team objectives.

The episode underlines the importance of creating products that are guaranteed to succeed based on a systematic approach to innovation. Ulwick provides concrete examples to demonstrate how the 'Jobs to be Done' methodology revolutionizes the way one defines a market, thereby influencing the overall innovation process. This episode provides valuable knowledge for entrepreneurs, innovators, or anyone involved in the product development process.

Find Tony and his free ebook or audiobook here: https://jobs-to-be-done-book.com

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Tony Ulwick and The Jobs To Be Done Canvas

The Innovation Show