In this episode of the Seller Sessions podcast, the team dives into how to optimize the main image for a wooden London Bus ride-on toy. They start by conducting qualitative testing through opinion videos to uncover customer objections. Next, they utilize A/B testing and AI tools to enhance the image design and messaging. Their thorough approach led to a remarkable increase in the click-through rate, jumping from 24% to 37%, by effectively addressing concerns about safety, stability, and the toy's versatility as both a ride-on and a walker. This episode emphasizes the importance of ongoing testing and integrating customer feedback to enhance product listings and boost sales.
