In this podcast, Russell Brunson and Katheryn Jones Lish dive into the world of building a career around selling sales funnels. Katheryn shares her own journey, emphasizing the crucial role of identifying and addressing clients' pain points, particularly their need for increased sales. She advocates for a step-by-step approach, starting with mastering essential skills like funnel design before moving on to strategy, asset creation, and optimization. The conversation also covers various pricing models based on skill levels and effective strategies for attracting clients, highlighting the growing demand for funnel-building services. Additionally, they introduce a new training program that combines Katheryn's design expertise with ClickFunnel's certification, promising quick results and the potential for rapid monetization.