Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226

20VC with Harry Stebbings

In this podcast, Raman Malik, the Head of Growth at Perplexity AI, shares his career journey and insights on creating a successful growth team. He underscores the significance of prioritizing retention over acquisition, especially in a company's early days. Raman discusses the power of organic growth and strategic partnerships, advocating for a mix of small optimizations and bold, high-risk moves. He highlights the importance of data-driven decisions, particularly through A/B testing and tracking key metrics. To wrap up, he offers valuable advice on building a growth team, emphasizing the need to hire individuals with a strong sense of "taste" and the ability to quickly identify and tackle challenges.

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