In this podcast episode, the discussion centers on the changing landscape of retail media in the consumer packaged goods (CPG) sector. The speakers explore how eCommerce is reshaping shopper marketing strategies and the growing trend of retail companies consolidating their capabilities. They stress the importance of creating omnichannel campaigns that connect with consumers across various platforms. Clear communication and shared goals among teams are highlighted as essential, along with leveraging data and technology for smarter media investments. The conversation also addresses the need for a balanced approach that considers both immediate and long-term growth. Ultimately, the episode emphasizes the ongoing necessity for learning and adapting in this fast-paced industry.
