Beyond Reviews: Unlocking Full Funnel Success with Bazaarvoice (Keith Nealon, Chief Executive Officer and Doug Straton, Retail Growth Officer and Chief Customer Evangelist at Bazaarvoice)
In this episode of The CPG View, the CEO and Chief Client Officer of Bazaarvoice share insights into the company's transformation from a ratings and reviews platform to a comprehensive content solution for CPG brands. They focus on achieving sales success rather than just offering software, highlighting the creation of an ecosystem-friendly platform that seamlessly integrates with other marketing technologies. The conversation underscores the significance of authenticity and trust in user-generated content, moving away from narrow bottom-of-funnel strategies to a more holistic approach that encompasses the entire customer journey. Looking ahead, they discuss the exciting potential of leveraging AI to automate content optimization and help clients achieve their business goals.
