16 Nov 2024

How To Convert Customers With Cold Emails with Aaron Epstein | Startup School

Y Combinator Startup Podcast

In this podcast episode, the focus is on crafting cold emails that actually convert. The speaker highlights the value of warm introductions but also shares effective strategies for reaching out cold. Key points include mapping out a conversion funnel to determine the right email volume, enhancing targeting to boost open rates, and writing personalized, conversational emails with a clear call to action. The speaker emphasizes starting with manual, tailored emails before moving to scaling and automation once a successful approach is in place. Persistence and creative follow-ups are also crucial. To illustrate best practices, the episode analyzes examples of both effective and ineffective emails.

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