How Amazon is adapting to the TikTok generation

In this episode of the GeekWire podcast, the hosts dive into Amazon's latest venture, Amazon Haul, which features budget-friendly items with longer shipping times, a shift from the company's typical rapid delivery service. They welcome insights from the co-founders of Consumer Intelligence Research Partners (CIRP), who explore trends in Amazon Prime memberships and consumer habits. The discussion highlights how Amazon Haul appears to be a strategic effort to compete with discount e-commerce sites from China, particularly aimed at attracting a younger audience and staving off competition. Additionally, they examine the changing demographics of Amazon Prime members, the limitations of Alexa's conversational skills, and the generally positive rapport between consumers and Amazon, even as there are areas that could use improvement.