In this episode of the eCommerce Fuel podcast, Antje Pepper, co-founder of KeepGoingFirstAid.com, shares her journey of building a thriving business while maintaining a focus on family and international travel. She discusses her approach of partnering with specialized agencies instead of hiring full-time employees, and her marketing strategy that centers on a strong visual identity and relatable storytelling. Antje also talks about her experiences selling on platforms like Amazon and Shopify, as well as her innovative supply chain setup that offers flexibility and freedom, even while living abroad with her family. This conversation emphasizes the significance of a strong brand, strategic outsourcing, and thoughtful planning to harmonize business goals with a fulfilling family life.
