TBD | The Manosphere That Delivered Trump Back to Power

The podcast explores how Donald Trump effectively tapped into non-traditional media influencers to engage young male voters during the election. Unlike the Biden campaign, which took a more structured and professional approach to influencer marketing, Trump opted for candid conversations with popular podcasters and streamers. This strategy allowed him to connect with an audience that traditional media often overlooked. Although his approach was somewhat chaotic, it successfully energized a segment of the electorate that typically shies away from politics. In contrast, the Democrats' data-driven tactics fell flat, underscoring the difficulties traditional political campaigns face in adapting to the changing media landscape.