20Growth: Inside Perplexity's Growth Machine: What Worked, What Did Not Work | Why Paid Acquisition is a Drug and Brand Marketing is BS | The Good, Bad and Ugly of A/B Tests and Why Micro-Optimisations are Under-Rated with Raman Malik
In this podcast episode, Raman Malik, Head of Growth at Perplexity AI, shares his insights on effective growth strategies. He underscores the significance of both small-scale optimizations, like boosting retention rates, and bold initiatives, such as launching new features and major marketing campaigns. Raman stresses the need to understand user behavior and establish the right metrics for retention, advocating for a balanced approach that looks at various key indicators instead of just one. He also delves into successful acquisition strategies, highlighting the importance of organic growth, strategic partnerships, and the lessons learned from paid advertising, especially on TikTok. To wrap up, he discusses how to build a high-performing growth team, pointing out the value of hiring individuals with a strong sense of "taste" and nurturing a culture that embraces experimentation and risk-taking.
