In this episode of the Masters in Business podcast, host Colin Camerer, a leading expert in neuroeconomics, delves into the fascinating link between neuroscience and economics. The conversation centers on how brain activity influences decision-making, especially in the realm of finance. Camerer shares insights from his research using techniques like fMRI and EEG to uncover the subconscious factors that drive our choices, often revealing a gap between what we say we intend to do and what we actually do. The discussion also critiques traditional economic models that assume people always act rationally, highlighting how subconscious biases and emotional reactions play a crucial role in financial decisions, including the rise and fall of price bubbles.
