In this podcast episode, the focus is on optimizing an Amazon PPC account for a church supplies business. Initially, the account faced challenges due to over-optimization and an overwhelming number of targets—over 700 in a single ad group. After streamlining the setup, the speaker introduced DayParting, strategically adjusting bids from Monday to Wednesday based on order trends. They also fine-tuned placement bids to enhance ACoS, particularly addressing stock issues with specific products. Additionally, the speaker shares their preference for "down only" and "fixed" bid strategies, highlighting the lack of control that comes with "up and down" bidding on Amazon.
