In this episode of the Masters of Scale podcast, Greg Jackson, CEO of Octopus Energy, shares insights from his journey leading a UK energy company that has generated $20 billion in revenue by shaking up the traditional energy landscape. He credits his success to a strong focus on customer needs, a culture that embraces failure, and the creation of Kraken, a software platform now utilized by over half of the UK energy market. Jackson highlights the significance of rapid testing and iteration, contrasting his nimble approach with the cautious strategies of established energy firms. While he remains hopeful about the future of clean energy, he expresses concern that entrenched interests may slow down its widespread adoption.
