In this episode of How I Built This Lab, Gary Hirshberg, the founder of Stonyfield Yogurt, shares valuable business insights with callers. The conversation focuses on effective sales strategies for consumer packaged goods (CPG) and highlights the importance of building brand loyalty through mission-driven marketing and direct engagement with consumers. Callers raise various challenges, such as identifying the right sales channels, balancing B2B and D2C approaches, and hiring the right team to fuel growth. Hirshberg stresses the significance of crafting a compelling brand story, understanding your target audience, and concentrating on a few key initiatives to ensure long-term success.
