EP #266] [ENG] - How to prepare for Q4 and leverage TikTok shop - Mina Elias

In this episode of the Ecommerce Lab podcast, Mina Elias, a PPC expert and CEO of Tribune Group, shares valuable insights on how to achieve profitability in Q4 on Amazon. He highlights essential strategies such as optimizing advertising campaigns to boost click-through and conversion rates, effectively managing inventory to prevent stockouts during the busy season, and using discounts and coupons wisely. Elias also underscores the significance of TikTok Shop for enhancing brand visibility and organically improving Amazon rankings. He explains how to create and scale content through user-generated videos and targeted ads. Additionally, he encourages sellers to focus on building a strong brand identity and crafting high-quality product listings to stand out in the competitive Q4 landscape.