In this episode of 99% Invisible, host Roman Mars interviews Nate DiMeo, the creator of the podcast *The Memory Palace*, about his new book of the same name. DiMeo shares his unique storytelling approach, emphasizing how he brings emotion and human experiences to life through seemingly minor historical details. He contrasts the podcast format with writing, explaining that the book allows for richer visual storytelling and a deeper dive into various themes. The conversation features excerpts from the book, highlighting DiMeo's talent for blending facts and emotions to craft captivating narratives about history, including the construction of the Brooklyn Bridge and the invention of Morse code.