This Roundtable discussion explores China's Double Eleven shopping festival, drawing comparisons to North America's Black Friday. Spanning a month across multiple platforms, Double Eleven raked in over $110 billion in sales by October 30th. The conversation emphasizes the crucial role of livestreaming in boosting sales, the impact of government subsidies and platform vouchers on pricing, and emerging trends such as a growing interest in winter clothing, AI products, and self-care items. Panelists also examine changing consumer behaviors, noting how many shoppers now plan their purchases around these major events and how vendors are moving away from misleading pricing strategies.
