YETI Coolers’ stock just jumped 10%... and Yeti shows how companies will handle tariffs.

The Federal Reserve’s independence is under threat right now… so we whipped up its epic history.

Chicken tenders are beloved today, but they’re just 50 years old… in that meat is a business lesson that applies to all.

Plus, 70% of us have a “Work Wife” or “Work Husband”... and that’s a good thing.

$YETI $QSR $SPY

Want more business storytelling from us? Check out our new deep-dive show…

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers.

New episode every week. 45-minutes. Listen here: Wondery.fm/TheBestIdeaYetLinks

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🧊 “YETI vs Trump” — YETI Coolers’ tariff solution. The Federal Reserve’s independence. Chicken Tenders’ biz lesson.

The Best One Yet