Scott and Missy Tannen, the founders of Boll & Branch, a luxury bedding brand, recount their entrepreneurial journey. Starting with little knowledge of the bedding industry, they took bold risks, including hefty loans and a $2 million advertising campaign with Howard Stern, to create a brand centered on ethically sourced, organic cotton and fair labor practices. Despite facing skepticism and challenges like a significant inventory miscalculation, their dedication to transparency, quality, and ethical sourcing, along with savvy marketing, propelled Boll & Branch to success. Their story underscores the value of perseverance, a strong partnership, and a commitment to principles that extend beyond profit.
