How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps

In this interview podcast, Lenny Rachitsky interviews Nikita Bier, a serial app builder and advisor, about his experiences creating viral consumer apps like TBH and Gas. Nikita shares insights into identifying latent demand, targeting teens for network effects, and the importance of rapid testing and iteration. He discusses the challenges of scaling apps, dealing with hoaxes, and the differences between building products in a startup versus a large tech company like Facebook. Nikita also touches on his product development philosophy, emphasizing the need for a quick time-to-value and aligning marketing with the in-app experience, and offers advice to founders on achieving viral growth.