In this podcast episode, the conversation centers on the growing use of Agile frameworks, especially Scrum and SAFe, in large non-tech companies. Guest Melissa Perri highlights that while these frameworks are designed to enhance software development speed and efficiency, they often miss the mark. This is largely due to a misunderstanding of the product owner role and a neglect of essential product management principles. Perri calls for a more comprehensive approach to digital transformation, stressing the need for a solid product strategy, effective leadership, and clear career paths for product professionals, rather than relying on rigid frameworks like SAFe, which she ultimately discourages. The episode provides valuable insights for company leaders navigating digital transformations and for individual product owners looking to advance their careers.