Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles. Show Notes

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Matt Raad: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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Ways To Monetize SEO Skill

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast