Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.

In this episode:

Why being No.2 is better
How he turned the anger of his project being shelved into a career-defining opportunity
Being turned down by Phil Knight and where the idea of a Challenger brand came from
The importance of over-commitment and being obsessed with execution
How Tony’s Chocolonely have become a truly challenger brand
How to be a pirate in the navy without getting fired
What you can learn from a catwalk show and how constraints can turn into your greatest advantage
The curse of data and how it leads us to a decline in creativity
The furtile zero and what to do with no budget
Adam shares his worst career moment
Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
The one thing Adam has never told anyone before

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Website | www.uncensoredcmo.com
Email – jon@uncensoredcmo.com

Adam Morgan:

How to be a successful challenger - Adam Morgan

Uncensored CMO