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Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, I speak to effectiveness legends, Les Binet, Grace Kite and Tom roach to outline the big shifts in advertising effectiveness in the digital era, suggesting that we’re leaving the trough of disillusionment and moving onto the plateau of productivity.

Digital once promised so much in terms of effectiveness, efficiency, tracking, and accountability. But the

Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach

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