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I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burggraeve. Previously he was the Global CMO of AB InBev, he's since been on many boards and has even written a book explaining the playbook for being a successful CMO on board.

Timestamps

00:00 - Intro
01:00 - Chris’ marketing background
01:43 - What makes a great CMO
05:08 - Making the

How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve

Uncensored CMO