In this podcast episode, the hosts explore the unexpected success of newly launched ETFs, particularly those tied to MicroStrategy stock, a company with significant Bitcoin investments. They highlight several reasons for this success: growing confidence in crypto investments due to the involvement of major firms like BlackRock and Fidelity, the appealing volatility of the underlying asset that attracts traders, and the ease of accessing leveraged Bitcoin trading through these ETFs. The hosts liken the high volatility to a "ghost pepper" in hot sauce, emphasizing its allure, along with the added excitement of options trading. They also compare the reception of ETFs in the US and Europe, noting that the US market shows a much stronger interest in these products.