There’s a fair bit of sentiment in the startup community at the moment purporting that B2B2C is better. Chris believes it is not.

Joining Chris Saad and Yaniv Bernstein on The Startup Podcast to discuss their startup as a case-study is special guest Matt Holme, CEO and Founder of YouPay.

YouPay is an ecommerce payment platform that pivoted from B2B to B2C over its lifetime.

Together they discuss:

🚀 YouPay's Evolution:

Starting as a B2B platform facilitating payment for others' shopping carts, YouPay faced scalability challenges relying on ecommerce stores.

💡 B2C Pivot and Realizations:

Adapting to challenges, YouPay pivoted to a B2C model, selling directly to creators and fans, realizing the limitations of the B2B2C approach.

🔄 Overcoming Objections:

Exploring objections to B2C, including partner focus, user acquisition hurdles, and potential loss of B2B clients.

📈 Success through Marketing and Product Focus:

YouPay thrived post-pivot by strategically using ads, fostering word-of-mouth, and building a strong brand. The shift resulted in substantial growth and increased team motivation.

🔑 Key Takeaways:

Emphasizing the significance of end users, acquiring your user base, and maintaining control over the product.

This is an interesting episode for everyone intrigued by business models and how to best position your company.

Episode Links:

Checkout the document that Chris created that sparked this discussion: https://docs.google.com/document/d/11ICK-KmnPJgzfQC1wkxz6Tf-l69pUptmk1QyKH9QB9M/edit?tab=t.0#heading=h.1izb56alryed

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Credits

Lovingly handcrafted for the global startup community by:

Editor: Justin McArthur

Associate Producer: Aidan Cousins

Intro Voice: Jeremiah Owyang

Edu: B2C vs B2B2C - Driving Direct Disruption w/ Matt Holme

The Startup Podcast