On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Rishi Mandal, Co-Founder and CEO of Future.

You hear the term ‘saturated market' and, naturally, you are struck with the fear of limited growth.

But a competitive market also shows that there’s a real demand, and with that comes customers. You just need to out-innovate and outgrow the competition.

Future, backed by Kate Hudson, Kleiner Perkins, SC.Holdings, Trustbridge Partners, Founders Fund, and Khosla Ventures, is a 1:1 digital personal training experience that is winning in a highly saturated market.

In this session, Rishi draws from his experience running product at Google and Postmates and specifically covers:

6:06 - Rishi’s backstory from working as astrophysics researcher at NASA to product manager at Google to founding Sosh (acquired by Postmates) and now disrupting fitness with Future

12:21 - Why he started the company

15:22 - Acquiring early customers and getting to product-market fit

26:14 - Combining operations design + technology to drive high customer retention and NPS

41:54 - How to win in a heavily saturated market

55:41 - Why the process of planning is never useless even if things don’t play out per plan

1:00:11 - Recommended books and resourcesGet 50% off your first month of Future: https://www.future.co/?code=traction

Learn more at https://tractionconf.io

Connect with Rishi Mandal: https://www.linkedin.com/in/rmandal/

Learn more about Future at https://www.future.co/about/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca

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Winning in Highly Saturated Markets with Rishi Mandal, Future

Traction