On this episode of the Traction podcast, I welcome Wade Foster, Co-Founder & CEO at Zapier. This episode is moderated by Arjun Chopra, Partner at Floodgate VC..

Before he was Zapier’s CEO, Wade played saxophone in a blues and jazz quartet. Started as a side project in 2011, today Zapier boasts more than $100 million in revenue & more than 3 million users. All this with ONLY a $1.2 million seed round in 2012.

In this session, Wade shares his top secrets in taking Zapier from a side project to a unicorn on a bootstrapped budget.

Specifically, Wade shares:

0:16 - From playing the sax to dominating a market in SaaS

3:53 - The process of validating the idea, picking the first few apps to integrate, and getting to product market fit

7:30 - Initial product pricing and how it's evolved over time

10:15 - Philosophy around fundraising and budgeting

14:05 - Growing the team with no offices

17:11 - Zapier's go-to-market approach

20:24 - What Wade wishes he did less of, in hindsight

Learn more at https://tractionconf.io

Connect with Wade Foster: https://www.linkedin.com/in/wadefoster/

Learn more about Zapier at https://zapier.com/

This episode is brought to you by:

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From Side Hustle to Decacorn with Wade Foster, Zapier

Traction