On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk by Sarah Tavel, General Partner at Benchmark from the IRL Traction Conference in Vancouver.

Sarah started her career at Bessemer Venture Partners, and invested in Pinterest when it was a small five person company with about 30,000 registered users. She loved the company so much that she joined Pinterest to become their first product manager. Sarah led product at Pinterest through a period of hyper-growth, and when she left the company they had 100 million monthly active users.

In this session, Sarah shares the framework to build iconic businesses covering:

Hierarchy of engagement
Growing engaged users
Retaining users once you've brought them in
Building mounting loss and accruing benefits into your product
Making your product self-perpetuating with virtuous loops

Learn more at https://tractionconf.io

Connect with Sarah Tavel: https://www.linkedin.com/in/sarahtavel/

Learn more about Benchmark at http://www.benchmark.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com

The Fuel Powering Enduring, Multi-Billion Dollar Businesses with Sarah Tavel, Benchmark

Traction