On this episode, host Lloyed Lobo of Boast.AI welcomes Eric Siu, Chairman of Single Grain and a serial entrepreneur, author, podcast host, investor, and advisor to many companies.

In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.

He recently published his book Leveling Up: How To Master the Game of Life, which shares a 15-level approach to winning the game.

Eric and Lloyed discuss what if businesses were video games, where leaders were players, using power-ups, taking risks, and using hidden strategies to achieve the next level?

Specifically, they dive into:

2:30 - Eric’s journey into entrepreneurship

4:43 - Acquiring Single Grain for $2

12:09 - The concept of leveling up in gaming and how apply it to life and business

14:57 - The newbie struggle and the challenges that come with it

18:49 - What an apprentice mentality means

20:35 - Teamwork skills and strategies leaders must use to achieve success

25:35 - How to delegate and hire amazing people when you're on a budget

30:22 - Staying on track as a CEO, marketing expert, public speaker, and podcaster

33:36 - General advice for businesses to scale

36:30 - An example of using level ups to win

38:55 - The most difficult chapter to write in his book

Learn more at https://tractionconf.io

Connect with Eric Siu: https://www.linkedin.com/in/ericosiu

Learn more at: https://www.levelingup.com

This episode is brought to you by:

DuploCloud is a one-stop solution for all your DevOps cloud automation and compliance needs - from infrastructure provisioning and application deployment to security controls, compliance certification, and alerts. Visit https://duplocloud.com. Get two months free access by contacting info@duplocloud.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

Leveling Up: How To Master the Game of Life & Business with Eric Siu, Leveling Up

Traction