On this episode, host Lloyed Lobo of Boast.AI welcomes Jim Morris, the Founder of Product Discovery Group.

There's no point in creating something that no one wants, yet so many teams skip the product discovery process.

Even the most efficient process can’t make a bad idea good. Building untested ideas is risky and can cause lost time, wasted money, and low morale.

Jim presents concrete techniques you can start using immediately to weed out bad ideas and focus on the good ones.

Specifically, Jim will cover:

9:11 - Tailoring your roadmap to fit customer needs

13:56 - How to bring the discovery process to the forefront

15:10 - How to get your team to contribute to the product discovery process

21:46 - Defining success metrics

32:03- Best practices for designing experiments

37:50 - Where are your users?

43:13 - Velocity over perfection

46:50 - Addressing customers who want very specific features

51:03 - How many interviews are enough?

51:12 - The recommended framework for product prioritization when it comes to features

1:02:20 - How to onboard potential customers for discovery interviews

Learn more at https://tractionconf.io

Connect with Jim Morris: https://www.linkedin.com/in/jimmorrisstanford/

Learn more about Product Discovery Group at https://productdiscoverygroup.com/

This episode is brought to you by:

Extend your company’s hiring budget with VanHack’s pool of 400,000 remote engineers at a lower cost than local hires. Join companies like Dapper Labs, 1Password, Brex, and Dooly who hired great engineers with VanHack. Mention “Traction Remote” when you sign up today to get 10% off your first hire at https://VanHack.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

How To Use Product Discovery To Accelerate Growth with Jim Morris, Product Discovery Group

Traction