On this episode, host Lloyed Lobo of Boast.AI welcomes Sara Hicks, CPO at Mailchimp.

Developing a product strategy starts with understanding the customer problems that your business can solve–which, in turn, creates a long-lasting competitive advantage.

A compelling product strategy prioritizes key initiatives that will have the biggest impact for customers and the business while also navigating unknowns such as team velocity and other constraints.

Sara walks through the framework for a successful strategy; she also addresses business goals, technical and operational needs, customer feedback, and competitive differentiators.

Specifically, Sara covers:

2:30 - Her backstory and role at Mailchimp.

3:58 - Product strategy vs. vision vs. roadmap.

6:33 - Quick glossary of important terms.

8:05 - Customer-driven innovation.

9:57 - Customer analysis and market opportunity.

11:42 - Connecting goals to customer benefits and initiatives.

15:20 - Why you shouldn't surprise your team with a new strategy.

17:02 - Different approaches for different altitudes.

18:40 - How to continually refine and focus.

20:55 - The most important piece of advice.

Learn more at https://tractionconf.io

Connect with Sara Hicks: https://www.linkedin.com/in/saralouhicks/

Learn more about Mailchimp at https://mailchimp.com/

This episode is brought to you by:

Extend your company’s hiring budget with VanHack’s pool of 400,000 remote engineers at a lower cost than local hires. Join companies like Dapper Labs, 1Password, Brex and Dooly who hired great engineers with VanHack. Mention “Traction Remote” when you sign up today to get 10% off your first hire at https://VanHack.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

#product #marketing #innovation #fundraising #fintech

The Ultimate Product Strategy to Deliver Billions with Sara Hicks, Intuit Mailchimp

Traction