On this episode, Oji Udezue, former Chief Product Officer at Calendly and former Head of Product for Creation & Conversation at Twitter provides a framework for evaluating startup ideas based on their potential for growth and expected outcomes.

Specifically, Oji talks about:

- A different way to focus on and understand your addressable market.

- Which workflows are worth optimizing for profit?

- Why some workflows are more profitable than others and how to tell ahead of time.

- High-intensity niche workflows — the most lucrative workflows.

- Where your focus should be if you want to start a high growth company.

Learn more at https://tractionconf.io

Get Oji’s Product Led Growth Book: https://howtoplg.ck.page

Connect with Oji Udezue: https://www.linkedin.com/in/ojiudezue/

This episode is brought to you by:

Zendesk makes it easier to support your customers with customer service, engagement and sales CRM solutions. Qualifying early-stage startups can get six months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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#product #startup #innovation #plg

Where To Fish To Land a Unicorn with Oji Udezue, Twitter

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