On this episode, Tamara Grominsky, VP Product Marketing and Lifecycle at Kajabi shares how to identify your company’s best customers, discover the value they seek and build a compelling go-to-market strategy that will help you attract, convert and retain them.

Tamara dives into:

- Identifying your best customers using a data-backed approach.

- Customer metrics to consider when you're looking for your ideal customer base.

- The information you need to gather outside of your business.

- Defining a quantified buyer persona.

Learn more at https://tractionconf.io

Learn more about Kajabi at https://kajabi.com/

#product #marketing #innovation #fundraising #fintech

This episode is brought to you by:

Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

How To Identify & Multiply Your Best Customers with Tamara Grominsky, Kajabi

Traction Podcast