On this episode, Spencer Kimball, CEO at Cockroach Labs shares his tips for innovating and evolving your business and discusses how to develop a growth mindset to come out the other side of a downturn as an even stronger contender.

During turbulent times, all companies focus on survival.

But many make the mistake of pulling most (if not all) resources out of innovation, growth and research, to hunker down on the bottom line and wait out the troubles.

However, that approach is not helping your long-term survival, it's hurting it.

Specifically, Spencer discusses:

- Why the company is named Cockroach.

- Why too many customers too soon can be a problem for startups.

- How to create an information advantage.

- The biggest challenge in going from a small to a large pool of customers.

- The stress and angst entrepreneurs have and how to manage it.

This episode is moderated by John Koetsier at Forbes.

Learn more at https://tractionconf.io

Learn more about Cockroach Labs at https://www.cockroachlabs.com/

#product #innovation #startup

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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3 Steps to Scale, Multiply and Thrive with Spencer Kimball, Cockroach Labs

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