On this episode of the Traction Podcast, Immad Akhund, Founder and CEO of Mercury shares their playbook to 80,000+ customers in more than 180 countries and becoming a multi-billion-dollar fintech company.

Specifically, Immad discusses:

Tactics for driving early customer acquisition and getting to go-to-market fit

How Mercury grew its customer base from 19,000 to more than 80,000 in just 18 months

The leading indicator for user engagement

How Mercury got 55% of their customers through word of mouth

Why you have to invest in things that are the right thing to do but may not necessarily provide monetary value

How to create a product-focused culture throughout your organization

Learn more at https://tractionconf.io

Learn more about Mercury at https://mercury.com/

This episode is brought to you by:

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#product #marketing #innovation #fundraising #fintech #banking #startups

Mercury's Playbook for Building a Multi-Billion-Dollar Fintech Company with Immad Akhund

Traction