On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.

Esben discusses several key points:

- Product growth is a crucial model for business expansion and has been successful at Userflow.

- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.

- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.

- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.

- Founders should think lean and prioritize gaining paying customers before seeking seed funding.

- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.

Resources Mentioned:

Userflow website

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How a Team of 3 Bootstrapped to $5M ARR - Esben Friis-Jensen, Userflow

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