In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.

Greg discusses:

- The organic and low-risk nature of building community-based products.

- The core thesis that community-based products outperform non-community-based products.

- His definition of a community-based product and how it differs from an audience.

- Concrete steps for building and scaling a community from scratch.

- The metrics to track for community engagement and retention.

- Lessons from successful and failed communities.

- The intersection of community and Web3, and the potential of DAOs.

- Examples of successful community-based products and their impact.

Resources Mentioned:

Greg Isenberg - https://www.linkedin.com/in/gisenberg/

Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/

Late Checkout | Website - https://www.latecheckout.studio/

Boast.AI - https://Boast.AI

“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com

Homeroom Club - https://homeroom.club/

Friends With Benefits (FWB) - https://www.fwb.help/join

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#product #marketing #innovation #startup #generativeai #AI

Building the Future of Internet Products

Traction Podcast