In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.

Topics we cover:

1:58 – Expanding to enterprise deals after product-market fit
6:39 – Word of mouth marketing is tricky for B2B SaaS
14:36 – Educating the market as a bootstrapper
20:07 – Selling integrations through incubators and accelerators
24:38 – Developing a profit sharing model

Links from the Show:

Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
Ask a Question at Startups For the Rest of Us
The SaaS Playbook
TinySeed
Adjacency Matrix: How to expand after PMF by Jason Cohen
F5Bot
Syften
Podscan
Veed
Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us