In this podcast episode, the focus is on Oceans, a company that enables eCommerce brands to outsource key roles in marketing, operations, and finance to talented professionals in Sri Lanka. The founder shares the benefits of this model, highlighting potential cost savings of up to 80% compared to US salaries, along with access to a highly educated and motivated workforce. The discussion also explores current eCommerce trends, such as the rise of founder-led content and the growing role of AI in content creation, and how Oceans assists clients in adapting to these changes. The episode emphasizes the advantages of hiring dedicated, long-term employees from Oceans over relying on agencies or short-term contractors, stressing the importance of fully integrating these remote team members into the client's organization.