In this podcast, Steven Pope shares effective strategies for boosting Amazon sales while reducing advertising costs (ACoS). He points out that while PPC automation tools can help cut costs, they often limit sales growth. Instead, he recommends making manual adjustments, such as implementing "down only" bidding, adjusting bids based on daily and hourly performance, and enhancing product images to improve click-through rates (CTR). He emphasizes that optimizing CTR is crucial for lowering ACoS and driving sales, which can be achieved by using keywords and eye-catching visuals in product images. Additionally, he discusses advanced techniques like A+ content optimization and establishing a strong brand store presence to lessen dependence on PPC. To wrap up, he introduces his agency, My Amazon Guy, as a valuable resource for sellers looking for expert guidance in reaching these objectives.
